Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Google’s new API comes weeks after OpenAI’s own API, but some observers think the giant is already catching up with its younger rival. | | |
|
howdy! | | | | | Private equity funds eye opportunity in the ad tech sector after a muted year for mergers and acquisitions. | | |
| | | | | As more users opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace. | | |
| | | | | Download this guide to learn how marketers are using always-on email testing to create more engaging content. | | |
howdy! | | | | | SXSW was a more sober and serious conference in 2023, according to Wilson Standish, the head of content and creativity at Omnicom Media Group’s Hearts & Science agency. | | |
| Advertisement |  | | |
| | | | | Growing brands want to get into TV, and agencies with cross-channel expertise are finding themselves well positioned to help advertisers capture TV’s evolving performance capabilities. | | |
howdy! | | | | | As TikTok and Reels become a staple in marketing strategy, social media experts say they’re feeling the pressure to produce. | | |
howdy! | | | | | Creators can’t see past the fact that they’re actually losing money as a result of Shorts. | | |
|
