From Digiday magazine: Google's influence on the publishing industry is pervasive, and the tech giant is attempting to convince publishers that it shares their interests.

Snapchat is trying to win over advertisers, claiming its ad-tracking abilities are "on par" with Facebook's.

"Little sympathy can be gained from speedboat/island-related injuries": Mishaps are inevitable during the Cannes Lions festival. Here are Cannes veterans' horror stories.

Platforms are assisting publishers with their subscription endeavors. But publishers still have their gripes with Google, Facebook, Amazon and Apple.

"People understand that truth and trust comes at a cost": On the latest episode of the Digiday Podcast, USA Today's Nicole Carroll discusses exploring consumer revenue, the publisher's editorial approach and more.

Show that your tech is the best in media and marketing. Enter the Digiday Technology Awards before the regular deadline this Friday.

 

Google is using Facebook fatigue to woo publishers

Lucia Moses

Through mounds of grants, training and in-house expertise, Google's impact on the publishing business is pervasive.

Snapchat to advertisers: Our ads can be just as effective as Facebook's

Seb Joseph

Snapchat has its work cut out for it as it tries to convince marketers that its ads work.

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Forrester report: How to master mobile measurement

Sponsored Content Tune

Mobile marketers still struggle to optimally analyze their findings thanks to difficult tracking and unstable data, and a failure to become mobile measurement savvy will leave your brand behind to consumers. However, brands that focus on mobile measurement can attain customers who are both loyal and engaged. Sponsored by TUNE.

'That's when we started to panic': Confessions of ad execs on their most disastrous Cannes

Jessica Davies

French taxi strikes, badly behaving colleagues, broken toes: Industry executives recap their Cannes Lions disasters.

Subscription publishers (still) have platform problems

Max Willens

Platforms are helping publishers sell subscriptions, but structural tensions remain.

Onboarding AI: Guide for marketers

Sponsored Content IBM Watson Marketing

From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing.

How Caff? Nero built loyalty with an extra shot of AI

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Today, coffee is far more than just coffee. It's a craft, a destination sought out by increasingly discerning, fiercely loyal consumers. Learn how Caff? Nero and Watson Marketing have joined forces to grab an even bigger share of the $85 billion industry. Sponsored by IBM Watson Marketing.

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Careers Title
 
June 12, 2018
Advertising Sales Account Manager/Director at Mental Floss
Mental Floss
New York, NY
 
June 12, 2018
Executive Director
Pacifica
 
June 12, 2018
Business and Operations Manager
ThinkProgress
Washington, DC
 
 

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Events Title
 
Gala:
June 14, 2018 | 6:
30PM
Glossy Awards
New York, NY
 
Extended deadline:
June 15, 2018
Digiday Marketing and Advertising Awards Europe
 
REGULAR DEADLINE:
June 15, 2018
Digiday Technology Awards
 
 

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