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| 'Showcase Shopping' ads give retailers a boost in search By Marty Swant Showcase Shopping ads could help connect consumers' vague searches with retail products. Read more » |
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| Driving foot traffic via gamification By Christopher Heine |
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| Where nostalgia reigns supreme By Lauren Johnson |
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| And brands are getting in on the chatter By Lauren Johnson |
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| OnePlus wants to compete with Apple and Samsung By Marty Swant When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out? Read more » |
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| Advertising details are still being finalized By Marty Swant Twitter and CBS are planning to livestream the Republican and Democratic National Conventions later this month. Read more » |
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| Once a private medium, now open for business By Carrie Cummings With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real ... Read more » |
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| Featured Jobs | | Capitol Broadcasting Company 27606, Raleigh | | Asphalt Green New York City, New York (US) | | Ranker 90048, Los Angeles | | The Tapping Solution, LLC Newtown, Connecticut | | Forward 10038, New York City | | |
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| 14 brands have purchased them in 5 weeks By Lauren Johnson Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke ... Read more » |
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| How can brands break through? By Christian L. Tom Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Read more » |
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| Underscores growing importance of social video By Lauren Johnson Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. Read more » |
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