From the week commencing 27th April, it will be free for merchants in the US to list on Google Shopping, with the change rolling out to the rest of the world by the end of 2020. How will this change the game for search marketing? We asked the experts.
While fashion retailers are struggling overall in the midst of the pandemic, some are seeing a glimmer of hope stemming from an uptick in sales of certain categories – mostly loungewear, pyjamas, and athleisure wear.
The coronavirus outbreak is forcing marketers to adapt quickly. The current situation is testing the skills and mindsets marketers have. As the year progresses, they will also be tasked with driving recovery and growth. With so many challenges, how do organisations quickly and effectively create a system to support them?
Never has the need to look to China for the digital trends of the future been more immediately apparent than now, as China slowly emerges from a pandemic that is still gripping the west.
As B2B marketers evolve to working in an entirely digital space, the need for innovative, reliable marketing technology to support their business strategy has never been clearer.
Paid Search Basics Best Practice Guide An essential guide for paid search beginners or a useful tool to refresh your PPC knowledge, this report introduces you to the role of paid search in the digital marketing mix, covering how to write a successful paid search ad along with the basics of keyword strategy and campaign management.
