The Google News Initiative Subscriptions Lab took a long game approach to helping local publishers build digital-first, consumer-revenue based businesses.
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research: 66% of agencies now offer maternity leave | | About two-thirds of agency employees say their agencies now offer maternity leave, with about 45% of the same employees saying their shops also give paid leave to new fathers. That’s part of a new survey covering work-life, culture and careers conducted by Digiday Research early this year. About 63% of the agencies that offered maternity leave offer between one and three months, while 29% of them offer more than three months. | | |
howdy! howdy! | Sponsored by Yieldmo | | Research: Most brands say they can’t measure attention on mobile | | According to new research, 84 percent of brands have no real tools in place to measure attention metrics in mobile campaigns. In this new guide, learn the tactics that some brands are taking to measure customer attention — and why certain approaches aren’t working. | | |
howdy! | Marketing on Platforms | | Luxury brands go all in on TikTok | | Historically luxury companies have been slower to adopt new trends, but they are increasingly game to bet on TikTok. | | |
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