Good morning Marketer, ready for a Google Shopping announcement?
After 8 years, Google is taking the significant step of opening up its Shopping search results to unpaid, organic listings – part of an evolution to better compete against Amazon in product search. The Google Shopping tab results “will consist primarily of free product listings” starting next week, the company announced Tuesday. The move comes amid the coronavirus crisis in which many brick and mortar retailers have had to close their doors, with e-commerce strategies suddenly taking on heightened importance and urgency.
Scott Brinker kicked off the first day of our Discover MarTech virtual event yesterday with a keynote highlighting the need for MOPs teams to implement decentralization practices – or the ability to react quickly to changing business models to adapt to pandemic challenges. “It’s been really fascinating to see how companies that had the ability to decentralize could adapt to this new environment,” he mused.
Before the coronavirus pandemic crisis, much of a marketing operations team leader’s time was spent balancing centralizing efforts for scale while maintaining decentralized processes for agility. Now, as teams have had to make dramatic shifts in record time, decentralization is gaining more traction with agility and operational flexibility needed now more than ever.
Centralized processes just take longer to change, Brinker said. Decentralization offers adaptability and flexibility — two components that are especially necessary right now as most marketing teams are unsure about what’s next. Check out the lineup for today and tomorrow and watch Brinker’s full on-demand replay here.
There’s more below, including an update on Twitter live feeds and what a polling feature might look like on LinkedIn.
Taylor Peterson,
Deputy Editor
