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| Aggregate paid clicks also up By Marty Swant Alphabet soared past earnings expectations for the third quarter with total revenue of $27.77 billion, up from $22.45 billion during the same period last year. According results released today, Google raked in $27.5 billion of the parent company's total, with advertising accounting for $24.1 billion of that. Other revenue from units including cloud services and... Read more » |
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| Analytics tool tracks campaigns on 5 major platforms By Lauren Johnson |
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| Promoted Content by OpenX | | |
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| 'Happiness research' resulted in a new kind of paid content By Sami Main |
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| Place your votes in Adweek's Readers' Choice Awards By Adweek Staff |
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| The site gained 4 million users, but overall ad revenue is down By Marty Swant Twitter's third-quarter earnings, which beat analysts' expectations both in terms of total user growth and earnings per share, signal good news for investors: If the company hits its fourth-quarter guidance, it could be profitable for the first time. Investors reacted positively to Twitter's third-quarter earnings as shares are trading higher this morning after the results... Read more » |
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