Google promised on Thursday it won't carve out separate rules for itself as it forces data privacy restrictions on others navigating the impending death of third-party cookies in the company's Chrome browser. “We will not build any backdoors for ourselves," said Google's ads vp and gm Jerry Dischler. Read more below. Other things to know about | | |
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| | | | | A top Google ad exec promised the company won’t give itself a way to circumvent its own data privacy approach. | | |
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howdy! | | | | | While employers are figuring out their phased office returns, people are flocking to cafes, bars and hotels to work, rather than more professional co-working spaces. | | |
| | | | | As marketing teams increase CTV budgets, they are achieving greater brand awareness and ROI while tackling new measurement challenges. | | |
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howdy! | | | | | Per Pronghorn research, while Black Americans represent 12% of the consumers across categories, they make up just 7.8% of the labor force and 2% of executives in the industry. | | |
| | | | | Using controlled environments, some marketing teams are testing growth strategies that include dialing up spend from advertising in one region. And it works. | | |
howdy! | | | | | BDG quickly grew its TikTok channels in a year’s time to have nearly 17 million followers. In this Digiday+ Case Study, we take a look at its strategy. | | |
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| | | | | In this new infographic, explore how McClatchy’s drive for new readers led them to push notifications, and how the tactic fueled a CTR increase. | | |
howdy! | | | | | Allowing retailers to sell for free, and adding more payment options, makes Google itself more of a shopping tool. | | |
howdy! | | | | | The slew of new features are aimed at making Google Shopping easier for brands to use and break away from the crowd. Integrations include WooCommerce, GoDaddy, Square, | | |
| | | | | In 2020, Klarna increased its advertising budget with a particular focus on more social media, publisher partnership and celebrity influencer campaigns. |
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