Other things to know about | | |
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| | | | | Google’s ad transparency efforts detail how bad actors necessitate further investment. | | |
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howdy! | | | | | While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns. | | |
| | | | | Publishers can’t afford, figuratively and literally, to sacrifice their ad revenue to produce a better UX, yet they need the latter to drive the former. | | |
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howdy! | | | | | BuzzFeed’s Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads. | | |
| | | | | Download this guide to learn how marketers are using always-on email testing to create more engaging content. | | |
howdy! | | | | | A reprised version of the Competition and Transparency in Digital Advertising Act spells trouble for double-sided marketplaces. | | |
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| | | | | For brands working to realize the full potential of their digital investments, the ability to tap external expertise often makes a significant difference. | | |
howdy! | | | | | Marketers be warned. Don’t mention in-game advertising to Epic Games boss Tim Sweeney. He does not care for it, and has no plans to move into the ads business. | | |
howdy! | | | | | After the first year of massive return on investment, software firm Coupa is doubling down its investment | | |
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