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DAILY SCOOP
4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs
Also: Planters returns to Super Bowl, Merrill Lynch fires advisor who was filmed verbally attacking teens, and more.
TELL ME ABOUT IT
Causes worth embracing in 2022
Here’s what deserves a closer look in the year ahead—as well as some unworthy causes that revile our PR experts.
THE CONSULTANT IS IN
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
LESSONS IN LEADERSHIP
5 leadership tips from The Plank Center’s 2021 ‘Milestones in Mentoring’ honorees
Consider these suggestions to mentor future leaders in your organization and in the wider PR industry.
Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics
Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
PR INDUSTRY
3 tips on navigating the metaverse
A brand strategist shares how to see through the hype—and when to make the jump.
WRITING & EDITING
4 tips from working PR pros on writing your press release
Sometimes a press release isn’t a good use of time and resources.
How communicators can help break the ‘cycle of distrust’
Here are three steps to build credibility among record-high levels of doubt in institutions.
Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact
Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.
MEDIA RELATIONS
3 ways the pandemic has changed media relations forever
For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.
THE FRIDAY REPORTER
C-SPAN’s Howard Mortman offers insight on Capitol Hill
The communications leader for the nonprofit broadcast group has a unique view into the changing way we communicate about the nation’s business.
SOCIAL MEDIA
Why executive positioning on social media should be a top priority in 2022
Here are four tips on how to improve your C-suite’s presence on social channels.
Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals
Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.
For the future of the PR industry, ethics provides the clearest map
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.
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