“Follow the money.” A source told Woodward and Bernstein that’s how they’d find the truth of the Watergate scandal in the book (and movie) “All The President’s Men.” It’s also a good way to find out the truth about the use of AI. 

Camille Manso, a partner at Silicon Foundry, said the firm was getting questions from clients “about which [AI] use cases were generating ROI today and we kept coming back to marketing-related use cases.” If you’re interested in AI and money (who isn’t?), read Kim Davis’ full interview with Manso.

Speaking of AI, here’s a roundup of all the new AI search enhancements announced at Google I/O this week.

Constantine von Hoffman
Managing Editor

Mailchimp-The-Science-of-Loyalty_Paid_300x250

Marketing technology

Not too hot, not too cold: How to build the perfect martech stack

three-bears

Strategies for finding the right balance of martech tools to achieve your marketing goals and drive business success.

Marketing artificial intelligence (AI)

Camille Manso: Looking forward with AI

lk_fwd_ai_1920x1080_a-1

Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing.

Digital transformation

Alicia Arnold: Spotlight on the expert

spotlight_expert_f2

Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.

Customer data platform (CDP)

What does ‘Real-Time Marketing’ really mean?

Salesforce-3-1920x1080-1

Real-time does not have to mean right now. It’s delivering the information when the end user needs it.

MarTech webinar

A Practical Guide to Building Inclusive Brands

Live-webinar-RSVP-today

Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.

Email marketing

Why you should track your email’s long tail to measure success (plus a case study)

Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study

Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.

Acoustic-20240513_300x250

Search marketing

Google rolls out AI Overviews for more complex searches

Google-office

The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.

Customer loyalty

2024 State of Loyalty Report

Get-your-copy-today

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

Marketing technology

A practical guide to building a marketing technology stack

A-practical-guide-to-building-a-marketing-tech-stack

Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.

On-demand training

Expert insights, cutting-edge technology

5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today

You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more.

See everything you get

From Search Engine Land