Do you like your solutions out of the box or home-grown? Our replacement survey showed an overwhelming preference for premade. There are two ways to read that result. It could be that with 14,000 martech solutions, it’s easier than ever to find one to meet your needs. Alternatively, it’s also plausible that marketing technologists are stretched too far to build something from scratch.
Steve Petersen’s look at the pros and cons of both shows a good case could be made for either one. So, before you grab something off the shelf down at your local martech supermarket, give it a read and make sure you’re doing the right thing.
Constantine von Hoffman
Managing Editor
