Other things to know about | | |
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| Top Stories |  |
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| | | | | Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. | | |
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howdy! | | | | | As more influencers look to get into food content creation, brand opportunities are following. | | |
| | | | | Companies with a connected commercial team — marketing, sales and service — are increasingly profitable. | | |
| Advertisement |  | | |
howdy! | | | | | As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea. | | |
| | | | | Super bundling creates a new marketing channel for content providers looking to drive growth while offering consumers a new approach to managing subscription services. | | |
howdy! | | | | | Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way. | | |
| Advertisement |  | | |
| | | | | Advertisers are taking platform-first approaches for relevant, performant ads, tailoring creatives to reflect customers’ experiences, such as incorporating sounds specific to the brand environment that also reflect the podcast or playlist in which they appear. | | |
howdy! | | | | | The love affair between Alienware and Team Liquid does not mean that every esports organization is suddenly going to be all-in on wooing the endemic brands they once spurned in 2024. These days, esports organizations’ varying level of interest in endemics is a matter of their broader brand identities — which are rapidly diverging. | | |
howdy! | | | | | Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. | | |
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