Jul 14, 2020

Good morning Marketer, have you dabbled in interactive display ads yet?

Google’s 3D Swirl ads – the mobile interactive ad format Google started testing last year – are now available to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas, and Belvedere Vodka, Google said in the announcement. While interactive ads aren’t really a new concept, this update makes it easier and more accessible for advertisers in DV360 to create and launch 3D ads natively within the Google ecosystem. 

In other news, Boston-based martech platform CabinetM has merged with Denver-based Stacktus, a platform with a similar vision created just one year ago. 

With the merge, Stacktus’ intellectual assets will be carried over to CabinetM’s platform, with Stacktus founder Megan Michuda acting as an advisor. With a directory of martech vendors comparable in depth to Scott Brinker’s martech landscape, CabinetM not only provides a discovery tool for solutions within the space but also paid services for auditing and evaluating existing stacks.

Keep reading for more.

Taylor Peterson,
Deputy Editor
 
 
 

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Social Shorts
 

Pinterest brand safety questions

Pinterest’s systems don’t always filter harmful content and that its recommendation engine often surfaced that content, an investigation by OneZero found. 

“Some problematic content is organically served to Pinterest users through recommendations based on their browsing behavior. But much of this content can be located through searches conducted while logged out of the platform, and on search engines like Google,” reported OneZero.

Why we care. Pinterest has taken many steps to demote, hide and flag misinformation and harmful content over the years, and while it has largely avoided the brand safety criticisms of Facebook, Twitter, and YouTube, the report shows that the site is not immune to questionable, offensive and abusive content that brands don’t want to associate with. 

More in social news…
 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Choke Point for U.S. Coronavirus Response: The Fax Machine – New York Times

TikTok Opens its Self-Serve Ad Platform to All Businesses – Social Media Today

Inside Facebook’s exclusive clubs for its top advertisers – Financial Times

Mediaocean Buys Marketing Tech Firm as TV and Streaming Converge – Wall Street Journal

Starbucks leads in forging emotional connections among fast food brands, study says – Marketing Dive
 
 

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