Lawyers will argue the government’s case is outdated, and Google's innovations don’t mean it’s obligated to share with rivals. Additional coverage: - As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it's also stepped further out of Amazon’s shadow.
- Most agencies have either acquired influencer agencies and platforms or grown those technology or talent-related offerings in-house at this point. Who's left that could make a move? Read this Diday+ Media Buying Briefing.
- This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.
- TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.
- Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions.
- As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes.
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| | | | | Lawyers will argue the government’s case is outdated, and its innovations don’t mean it’s obligated to share with rivals. | | |
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howdy! | | | | | As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. | | |
| | | | | When publishers map out online and offline touchpoints in advance, they ensure data pipelines and activation stacks support every step of the anticipated customer relationship. | | |
howdy! | | | | | Most agencies have either acquired influencer agencies and platforms or grown those technology or talent-related offerings in-house at this point. Who’s left that could make a move? | | |
| | | | | Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance. | | |
howdy! | | | | | This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok. | | |
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| | | | | From Digiday’s sister brand Modern Retail: By keeping objectives specific and current, brands can pivot to address risks that will inevitably vary and evolve, ensuring retail businesses consistently know what consumers are looking for from their loyalty programs. | | |
howdy! | | | | | TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. | | |
howdy! | | | | | Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions. | | |
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