Plus, new features from Facebook. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
October 21, 2020
By Sara Jerde
 
 
Presented By
Think with Google
 
 
 
What Advertisers Need to Know About the Google Antitrust Lawsuit
 

Hi there,

Despite previous speculation about whether the Department of Justice would pursue a case against Google over its ad stack, the lawsuit filed today focused solely on online search.

With this approach, the suit “strikes at the heart of Google’s grip over the internet for millions of American consumers, advertisers, small businesses and entrepreneurs beholden to an unlawful monopolist,” said Attorney General William Barr in a statement.

As my colleague Scott Nover wrote: "The DOJ suit does not indicate how Google can remedy its alleged antitrust abuses but instead suggests “structural relief,” such as a breakup or divestiture.

Read his full story.

Here's what else we're covering:

Stat of the Day: 45% of American adults are noticing OOH ads more than before the pandemic began.

Need a break? "All we need is a little light."

Please send news tips to sara.jerde@adweek.com. If I don't hear from you, thanks for reading all the same. See you tomorrow.

Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
Facebook Shares AI-Powered Forecasts of Covid-19 Spread at the County Level in the US
 

They are available via the Humanitarian Data Exchange.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adweek Promos and Events
The Fans. The Brands. Social Good. The Future of Sports.
 

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead. 

Early-bird passes available until 10/26. Register now.

 
 
 
 
 
 
 
 
Pinterest Adds Salaam Coleman Smith to Board of Directors
 

Her robust media background includes ABC Family/Freeform, E!/Style and Nickelodeon/Nick at Nite.

 
 
 
 
 
Promoted Content by Havas Media
Make Measurable Marketing Channels the Key to Meaningful Performance
 
Make Measurable Marketing Channels the Key to Meaningful Performance
 
 
 
 
 
 
Halloween Talk Starts Early on Tumblr Amid the Pandemic
 

Total engagement for the #Halloween hashtag soared 891% on July 1 versus June 1.

 
 
 
 
 
‘OG Influencer’ Paris Hilton: 'How I Work With Brands Now'
 

The global star talks brand disruption and going from reality TV to real business exclusively with Adweek.

 
 
 
 
 
Facebook Issues 2 Reports Examining the Pandemic’s Impact on Women-Owned SMBs
 

Caregiving, childcare and other domestic work add to the stress.

 
 
 
 
 
Mucinex to Debut Sickwear Apparel Line in YouTube Livestream
 

Creators and influencers will model the six-piece collection.

 
 
 
 
 
Social Media Summer Ad Spend Shifted To Snap
 

Snap posted massive revenue gains and increased its user base to 249 million amid a tough Q3 for Facebook and TikTok.

 
 
 
 
 
 
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