Hi John,

With Google’s big reversal in third-party cookies in Chrome, figuring out what’s next is on everyone’s minds. Here’s what you need to know:

• Up to 80% of Chrome traffic could become cookieless if users are given the option to opt out, impacting targeting and measurement.
• You shouldn’t ditch cookieless strategies—Privacy Sandbox and other privacy-preserving tools are still a big deal.

Gain a better understanding of how Google’s move puts cookie control in consumers’ hands in our analyst report.” Chrome’s New Path for Privacy.”

GET YOUR COPY.

Sincerely,
EMARKETER Editors

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