Browser changes and privacy laws have threatened the existence of the third-party cookie this year, and Google Chrome will be the next shoe to drop. But these changes won’t be the final nail in the cookie's coffin.. Read more below. Other things to know about | | |
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| Life Beyond the Cookie | | | | Chrome’s plans to restrict third-party cookie tracking February 4 are a reminder that publishers, marketers and tech vendors are using the internet on loan. | | |
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howdy! | | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] | | |
| Sponsored by GeoEdge | | | | Brand safety isn't just an advertiser's issue. Read the guide to learn which steps publishers are taking to protect themselves from damaging adjacencies. | | |
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howdy! | Agency Culture | | | | During the holiday card heyday, agencies spent months on them looking not only to impress clients but rank on best-of lists and beat out the competition. Hear from the people who made the cards about the history of the agency holiday card. | | |
| Sponsored by PubMatic | | | | In a new report backed by wide-ranging survey research, learn how UK buyers have been using "supply path optimization," or SPO, to remove sub-par supply side partners and gain more transparency into SSP practices. | | |
howdy! | Video Anywhere | | | | With TV ad prices down by as much as 90% between Christmas and New Year’s, advertisers use the period to buy programs and test audiences that are usually too expensive. | | |
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| Sponsored by Celtra | | | | In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting. | | |
howdy! | Marketing on Instagram | | | | The latest restrictions on sponsored Instagram posts from influencers are just a sign that paid media and native media rules will soon be one and the same. | | |
howdy! | Publishing in the Platform Era | | | | Food52, The Strategist and PopSugar are spending more on Instagram ads to drive their commerce and advertising businesses. | | |
| | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] |
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