Now that the cookie’s staying for good, enthusiasm for alternatives is “muted,” despite agency advice.
| Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice. Additional coverage: After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste. Read this week's Digiday+ Media Briefing. When everyone, even traditional agencies, are after brand dollars, what separates the best influencer agencies from the rest? While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council. In a new monthly feature, our first Digiday+ Research Data Sheet looks at how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers. ICYMI: What’s the future of data collaboration platforms? From sister site, Modern Retail: Manufacturers are already rolling out significant price increases on strollers, car seats and more in response to tariffs. Now, CEOs of companies with baby products are lobbying Washington for a reprieve. Other things to know about Business Insider, YouTube and Daily Mail are among the 2025 Digiday Streaming and Video Awards winners. Check out the full winner's announcement here. Just announced: BBC StoryWorks, Showtime and YouTube are among this year's Digiday Media Content Marketing Awards shortlist nominees. Check out the full list here. By integrating advanced CTV, audio and digital out-of-home (DOOH) solutions, brands can leverage precise geolocations and real-time analytics to drive foot traffic into physical stores. Sponsored by Perion. | | |
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