Google may have given third-party cookies a lifeline; regulators have not. Marketers following people across sites using those cookies still aren’t privacy safe. So while the ad industry’s outpouring of relief following Google’s reprieve for cookies is understandable, it changes little. Read more below. Other things to know about | | |
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| | | | | Too much time and money have gone into understanding what advertising bereft of third-party cookies means for many marketers to turn back now. | | |
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howdy! | | | | | Less than one quarter of respondents described Twitter as a “valuable” source of revenue, according to the latest Digiday Research. | | |
| | | | | Retail media experienced the changes of 2020 in no uncertain terms. This new guide unpacks how retailers can evolve their retail media strategies in response. | | |
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howdy! | | | | | This week’s Media Briefing looks back at how the first half of 2021 has shaken out for the media industry and what that portends for the rest of the year. | | |
| | | | | Join this new webinar on July 14 at 12 p.m. EDT to explore how retailers and their technology partners are unlocking revenue and growing their ability to identify and work with digital footprints. | | |
howdy! | | | | | A seven-episode series from Group Nine is running across Seeker’s site and social accounts, with sponsorships from Clorox and the Leukemia & Lymphoma Society. | | |
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| | | | | E-commerce brands are integrating social media tools that will help them adapt to customer shopping needs and behaviors across the holiday season in 2021. | | |
howdy! | | | | | Last year, Shopify’s global payment partners processed more than $65 billion in gross merchandise value, according to Shopify. | | |
howdy! | | | | | Google, AT&T and others failed to provide details about ad tech data flows to foreign partners, but letters sent in response to a Senate inquiry obtained by Digiday reveal enough to validate legislation that could restrict RTB data flows. | | |
| | | | | On the latest episode of the Digiday Podcast, BuzzFeed's Jonah Peretti and Complex Networks' Rich Antoniello explained how they see the two media companies fitting together. |
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