Digital advertising

Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.

Ecommerce

Bluecore moves into experimentation

Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.

Marketing artificial intelligence (AI)

Zeta Global unveils connected mobile experience and AI agents

Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.

Digital advertising

Scaling local advertising with automation in the new media landscape

How to improve performance and efficiency.

Brand marketing

The secrets of top performing brands

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

Email marketing

Email deliverability: What you need to know

Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google's new summary card feature.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

Marketing technology

It’s the age of AI agents: See how marketers can build one themselves

Walk through a simple example of AI bringing together customer data for personalized experiences.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• Marketo co-founder Jon Miller wants your marketing automation platform to perform like your best employee.
  
• The most underrated digital marketing tools according to Reddit.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Get an independent, in-depth look at seven leading marketing work and project management tools in our free MarTech Intelligence Report, Marketing Work Management: A Marketer’s Guide.

What they're saying

• “The latest figure I saw was something like 347,000,000,000 emails sent a day. And over half of those, depending on which metrics you look at, are estimated to be spam.” Cynthia Price in What marketers need to know about email deliverability.
• “No matter what motivated Google’s change, the shift in cookie deprecation creates a unique opportunity for the industry. We should focus on building a stronger foundation for the future. This is a key moment to develop strong frameworks that can adapt to changing data and privacy needs.” Angelina Eng in Google’s cookie pivot leaves 88% of industry in uncertainty: IAB.

From Search Engine Land

• SEO grew up, a lot of SEOs didn’t
• The SEO impact of interstitials, before and after
• Decoding Googlebot crawl stats data in Google Search Console
• How AI is advancing advertising and changing consumer engagement
• Change Who Pays: New Google Ads process for client account transfers