| | Google’s U-turn on third-party cookies: What next for marketers and advertisers?
After years of industry hand-wringing, debates over alternatives, stats about marketers’ relative levels of preparedness, and stock imagery of biscuits, on Monday Google delivered the news that it would not be going ahead with plans to deprecate third-party (3P) cookies after all.
In a blog post entitled, ‘A new path for Privacy Sandbox on the web’, Google’s VP Privacy Sandbox, Anthony Chavez, wrote that Google is “proposing an updated approach that elevates user choice.” 3P cookies won’t be phased out in Chrome – instead, Google will “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.” |
Five key principles for launching a learning programme
In this short article, we’ll highlight some key principles of a programme launch with some tips on designing persuasive learner comms. |
Fast Track to Digital Marketing: Next intake, September 17th
Fast Track to Digital Marketing is an 8-week training course covering the key digital marketing topics every marketer should understand. Your team will come away armed with the latest techniques to drive growth and be able to: understand key issues, frameworks and strategies; communicate confidently with stakeholders; and benefit from practical skills that can be immediately actioned . |
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| The Marketing Capability Leaders Forum
September 26th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q3 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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Applied AI in Marketing and Ecommerce: Ideation and Decision Making
By the end of this course, you’ll be able to: Produce highly effective AI prompts for marketing and ecommerce. Take advantage of AI to prepare for ideation and decision making through research and analysis. Use AI to help generate powerful ideas for creation, evaluation, and exploration. Follow a consistent, AI-assisted process for making considered defensible decisions. Apply AI in scenario planning and creating decision frameworks. |
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Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
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New York 10013, United States
929 577 9564 |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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