With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.
Being a shoulder to lean on requires important soft skills from PR pros working with clients during this crisis. Here are some tips for being a calm and collected resource.
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19.
As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master.
The industrial tech company has long followed a largely on-site workplace model. COVID-19 disrupted that, but collaboration by HR, ESH, legal and communications (comms) —and a brand new CEO—helped forge a new path.
With many workers now logging in from home during the COVID-19 lockdown, there are a few ways to make sure your remote workers feel engaged and empowered.
Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.
In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.
