Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table. Read more coverage on the antitrust trial against Google’s ad tech: - Keeping track of the Google ad tech antitrust trial is challenging, especially with all the technical terms that keep cropping up. To help, Digiday has compiled a glossary of the terms likely to come up throughout the trial.
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| Top Stories |  | | Ivy Liu |
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| | | | | Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table. | | |
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howdy! | | | | | From industry terms like “header bidding” to “AdX” to “DSPs” to internal Google terms, such as “Jedi Blue,” there’s a lot to wrap your head around. | | |
| | | | | Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses. | | |
| | | | | DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. | | |
howdy! | | | | | In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. | | |
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| | | | | As political ad spending accelerates, publishers are implementing strategies to prevent offensive ads or disinformation from spreading throughout their sites. | | |
howdy! | | | | | With the help of artificial intelligence, agencies are analyzing emotions within shows to more closely align their ads in order to improve outcomes from attention to ad recall. | | |
howdy! | | | | | If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest. | | |
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