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It’s been an exciting time for marketers — and publishers, too! — experimenting with generative AI tools. At the end of these creative processes, hopefully, is a consumer who is just as delighted interacting with the experience as the creatives who crafted it.
At yesterday’s Google Marketing Live, I got to glimpse some of these end user experiences currently being tested, as well as tools on the back end for advertisers. What struck me was how relevant these ads could prove to be for consumers and marketers alike. For instance, a frequent traveler is querying about ways to eliminate wrinkles in clothing while out on the road. Among the various homegrown methods that come up in results, a spray bottle that releases wrinkles — clearly marked “sponsored” — also surfaces. Very handy!
And these experiences will get more specific as longer questions are asked and more information is shared. Privacy-wary consumers are highly aware of the value exchange embedded in digital advertising. What matters most to them is that they get a meaningful, helpful experience.
Also today, check out the latest MarTech podcast — a timely conversation about rethinking B2B goals and strategy with a pair of MarTech contributors, Liam Moroney and Jay Mandel.
Chris Wood
Editor
