To publishers like AccuWeather, Advance Local and Leaf Group, Google's willingness to make people from its ads and Chrome teams available to answer questions from a fledgling group of publishing execs stands in stark contrast to Apple's go-it-alone approach to implementing tracking changes. Read more below. Other things to know about | | |
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| | | | | Publishers in a fledgling group meeting with Google said the company is showing a vulnerability and recognition of past confusion around cookie replacing tech. | | |
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howdy! | | | | | This week’s Digiday+ Media Briefing looks at the latest round of earnings reports from publishers to see what they signal the media business’s ability to rebound to pre-pandemic levels. | | |
| | | | | Publishers are testing and attempting to scale new addressability methods and audience identifiers to thrive in a post-cookies world. | | |
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howdy! | | | | | While the need to social distance has likely helped creators build their followings, it’s also meant finding new ways to collaborate with brands as well as fellow creators. | | |
| | | | | Marketing teams are navigating an increasingly complex workflow across platforms and devices, and they’re turning to new toolkits and tactics to keep their campaigns in focus. | | |
howdy! | | | | | The Privacy Budget is one of many tools Google has proposed as part of its Privacy Sandbox initiative. Here’s how it works and why not everyone is gung ho. | | |
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| | | | | Agencies and advertisers are strengthening brand suitability across social platforms — doubling down on anti-risk planning and adopting new tech. | | |
howdy! | | | | | With non-endemic brands jockeying to reach the 18-34-year-old demographic via gaming and esports, it’s become evident that brand partnerships need some kind of hook or special angle to convince fans that they are more than just advertisements. | | |
howdy! | | | | | As remote work continues in light of the pandemic, a strategist says agencies aren’t doing enough to keep the lines between professional and personal life separate. | | |
| | | | | In this week’s Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson talk about everything from how the delta variant is affecting the status of companies’ office return and in-person event plans to the state of publishers’ advertising, subscription and commerce businesses. |
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