The more things change, the more they stay the same. If anything, Google’s recent reminder of life without third-party cookies is a case in point. “I highly doubt that this change is done purely to support the privacy topic and is disconnected from future profit streams that Google is anticipating," a marketing procurement director at a pharmaceutical business told Digiday. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| Life Beyond the Cookie | | | | Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | TV and streaming show makers are trying to gauge what types of programming a post-pandemic audience will and won’t be interested in watching. | | |
| Sponsored by Yieldbird | | | | Header bidding is an advanced programmatic ad buying tool, but the changing digital advertising ecosystem will affect how publishers implement the strategy. This white paper explains the nuances and challenges surrounding header bidding. | | |
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howdy! | Future of Work | | | | Americans in their 30s are relocating in droves as they embrace the freedom of working from anywhere — a trend that experts say will redefine the national landscape. | | |
| Sponsored by YouGov | | | | As the pandemic continues, media planners and buyers are settling into the new normal — and the new necessary. This new report explores how media consumption has changed over the past year, highlighting future challenges and opportunities. | | |
howdy! | Content & Commerce | | | | A personalized shopping content widget is the first in a long line of product changes meant to leverage The New York Post’s customer data platform. | | |
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| Sponsored by InMobi | | | | From prioritizing direct paths to supply to header bidding access, buyers are following some essential rules for efficient SPO for in-app advertising. | | |
howdy! | What Comes Next | | | | Hybrid events, combining in-person programming with an online experience, are likely to become the norm as the vaccine rollout and general return to life continues. | | |
howdy! | Modern Newsroom | | | | The Post’s news hubs in Seoul and London are meant to ensure the publication has reporters in different time zones to cover news as soon as it breaks. | | |
| Streaming Outside The Box | | | | Alisha Marie and Remi Cruz are two creators who have diversified beyond YouTube to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018. |
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