Good morning, Marketer, enjoying remote working?

From my personal experience talking to marketers, a lot of you are still working remotely. Me too. In my case, that’s an indefinite state of being simply because MarTech does not have a brick and mortar office to go back to.

It has its advantages and disadvantages, doesn’t it? And then there’s the nightmare of the internet outage. I had one the first half of yesterday. My service provider had no record of an outage in my area so I inferred it was my equipment and scheduled a service appointment — for the next day.

And suddenly I was confronted with the absence of a digital environment. I looked at all the virtual meetings I would have had to cancel. I handed over editing and publishing duties. I reconciled myself to 24 hours working offline. I wondered, not for the first time, how society would have functioned if COVID had arrived ahead of the internet. Then my service came back; no idea why. Let me cancel that call. 

Kim Davis
Editorial Director

CMOs, put these 4 trends at the top of your agenda for success this year

According to McKinsey, the future of work is hybrid, and Forrester dubbed 2022 the “year to be bold” as demands only grow stronger. Strategic marketing leaders must reshape their agenda in line with these new realities to find success this year.

So, where should leaders focus as they reenvision their organizations for the road ahead?

Read more

Customer Experience Trends Report

Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States from July to August 2021. The survey explores shifts in marketing and consumer expectations about CX and privacy. As they examine these research findings and implications, they’ll discuss how brands are adapting to the changing landscape and key lessons learned.

Download now

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Shorts

Quote of the day. “Marketing just cannot be reduced to the sum of its parts. Marketing works as a system and attribution obscures interdependencies. Think of a cookie recipe. How can cookie revenue be apportioned to individual ingredients? Attributing X% of outcome to sugar and X% to baking soda isn’t helpful. Both are critical.

“When you purchase a car, how can you attribute portions of the price you paid to the billboard you saw last month, the recommendation from your brother-in-law at a party two weeks ago, the TV ad last week, the pop-up ad on Facebook the day before, and the location of the dealership?” Kathleen Schaub, marketing strategist