More advertisers take to the witness stand as antitrust experts outlines potential outcomes in Week 5 of the trial for the internet.
October 13, 2023

Google's 'unique' status in the advertising paradigm emerges as its DOJ battles continue

More advertisers take to the witness stand as antitrust experts outline potential outcomes in week five of the trial for the internet.

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More advertisers take to the witness stand as antitrust experts outlines potential outcomes in Week 5 of the trial for the internet.
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Brands are increasingly taking a hybrid approach to data analytics where some tasks and campaigns — and their associated datasets — are kept in-house while others are overseen by their agency.
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Digiday surveys of about 200 publishers found a big drop-off in their usage of X this year.
As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money.
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Sales teams are starting to use AI tools to make their jobs easier, but confidentiality concerns have tech teams looking at the fine print.
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For ad agencies like Simanel and CCF, media execution partners serve as digital teammates that provide them with the people, workflows and technologies to craft and execute campaigns that meet both media and business objectives while freeing up time for agency leaders to focus on growing their companies.
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Even though Hispanic Heritage Month just ended, agencies are increasingly focusing on their multicultural marketing strategies beyond these annual observations.
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Even though Hispanic Heritage Month just ended, agencies are increasingly focusing on their multicultural marketing strategies beyond these annual observations.
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