Google’s contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory.
February 12, 2024

Google’s wrangling of third-party cookies is getting lost in transition

Google's contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory.

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Ivy Liu
Google’s contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory.
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Duolingo’s infamously irreverent big green bird took its talents to the next level, appearing in the language-learning app’s first-ever regional Super Bowl commercial on Sunday. It’s Duolingo’s biggest ad moment to date.
With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend.
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How the function of third-party cookies can continue in Privacy Sandbox.
Not all ad formats can accomplish the same outcomes, amplifying creative, driving unique interactive experiences and fostering engagement.
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Media owners including Cox Media Group and Vizio are already on board.
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Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns.
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The deal is a clear signal that the entertainment giant hopes to populate the metaverse to come with its homegrown characters and IP. 
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Though most analysts will gauge holding companies’ success on organic revenue growth, it’s got more to do with the directions each chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. 
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