Digital advertising

Third-party cookies will not be deprecated from Chrome

In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. Updated with adtech reactions.

Digital advertising

Google’s Privacy Sandbox: What you need to know

UPDATED on July 23 with Google's decision to maintain third-party cookies on Chrome after all.

Marketing artificial intelligence (AI)

How to protect your brand from AI dupes

AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.

Marketing management

Avoid customer journeys becoming a bad trip – be position-less

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.

Marketing automation

The Marketing Automation Quickstart Guide

This Quickstart Guide shows you how to boost leads, align with sales, and maximize ROI. Learn to automate, optimize, and grow your business. Get started now!

Email marketing

Email deliverability: What you need to know

What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you.

Digital asset management (DAM)

3 ways to avoid stock content misuse in your DAM

Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM.

MarTech webinar

Unlocking Customer Lifetime Value: Data Strategies and Technologies

Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value.

Marketing management

How to put marketing data into meaningful context

Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.

Free online event

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The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free.

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