Media execs in the United States want to know what Google’s publisher partnerships in Australia and other countries might mean for their own future negotiations. Google has signed News Showcase agreements with 500 publishers in Argentina, Australia, Brazil, Germany and the U.K., including its most recent high-profile partnership with News Corp in Australia. Some U.S. publishers support federal legislation that would let them negotiate collectively with Google and other digital platforms, but Google has signaled its reluctance to partake in collective bargaining here. Read more below. Other things to know about - Download this tactical breakdown of how publishers are recasting the role of personalization in their audience’s voice search journey. Sponsored by Algolia.
- Register for this live webinar on March 16 to learn about immersive on-site experiences that cut through digital noise and truly engage audiences. Hear from Nikki Gertner, senior product marketing manager at Celtra and Kimberly Morin, vice president of Advertising Operations at Bustle Digital Group. Sponsored by Celtra.
- Taking a series of simple steps, traders conducting a manual reallocation of budget towards top-performing exchanges are seeing significant overall campaign performance improvement. Sponsored by Sharethrough.
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Top Stories | | Ivy Liu |
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| | As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue. | |
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howdy! Future of Work | | The coronavirus pandemic has put subscriber hotels like Zoku at the center of the emerging work-from-anywhere movement. | |
Sponsored by Alliant | | Mounting pressure on legacy digital identifiers and expanding consumer data regulations recently prompted leading management consultancy, the Winterberry Group, to explore the marketing industry’s response. | |
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howdy! DIGIDAY+ MEMBER EXCLUSIVE | | Young, digital natives are guiding media agencies’ investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch. | |
Sponsored by Sharethrough | | Taking a series of simple steps, traders conducting a manual reallocation of budget towards top-performing exchanges are seeing significant overall campaign performance improvement. Sponsored by Sharethrough. | |
howdy! Publishing in the Platform Era | | The Showdown will tie in young audiences’ love for online content creators and social content to try and win live sports advertising. | |
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Sponsored by Healthline Media | | In this new webinar for media buyers, planners and brands, experts highlight future-forward trends as well as novel players and products in the rising vitamins and supplements industry. Join the conversation on March 2 at 2 p.m. ET. Sponsored by Healthline Media. | |
howdy! Coronavirus Fallout | | Opportunities for in-person events went up in smoke last year, forcing publishers to shift to virtual programming and convince sponsors to come along with them. | |
howdy! Content & Commerce | | The use of interactive shoppable videos is growing — eko said its click-through rate for commerce related content averages 7%. | |
Beyond Ads | | BDG's CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year. |
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