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June 26, 2024

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3 Ways to Depersonalize Google SERPs

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on:

• Search history,
• Interaction (clicks) history,
• Search Console properties of searcher,
• Location,
• Browser settings (e.g., language).

Thus what a merchant sees in search engine result pages, for example, could differ from shoppers. Here are three ways to depersonalize the results to understand what others may encounter on important keywords.

Chrome Incognito Mode

The Incognito mode prevents Chrome from saving browsing history, cookies, site data, and form-completion info.

Searching Google using Incognito will remove the three top personalization types — search history, clicks, and Search Console properties — but not necessarily location and browser settings.

To access Incognito, go to “File” > “New Incognito Window.”

From there, use third-party SERP extractor tools to copy to a local file. 

Read article > 

A Message from MyFBAPrep

Expert Amazon Logistics: FBA, FBM, More

MyFBAPrep has deep Amazon expertise managing FBA prep, FBA inventory replenish, FBM order fulfillment, and more. Get one invoice and one point of contact for all of your Amazon logistics. Trusted by 100s of brands big and small — Obagi, Slate, Blenders, more. Learn More >

A Better Ecommerce Landing Page

What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is. Read article >

Free Typography Fonts, Tools, Courses

Typography is an essential component of web design. It’s also affordable, with free commercial fonts, tools, and educational materials. Read article > 

From the Archive: July 2019

Thrift Books CEO on $150 Million of Annual Used Book Sales

Thrift Books launched in 2003 as a pure-play Amazon seller. Now, with its own website and sales in other channels, annual revenue has grown to $150 million. Read article > 

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