Evidence in week one of Google's ad tech antitrust trial reveals an iron fist couched within its velvet glove. Additional coverage: - X is going back to its roots, pushing real-time conversations — and more importantly advertisers' ability to target the ones they deem suitable.
- IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year.
- A Digiday+ Research survey found that many in the ad industry believe Google Privacy Sandbox proposals could offset competition remedies sought by the Justice Department.
- The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube, according to this Digiday+ Media Buying Briefing.
- The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise.
- The first half of 2024 was pretty good for publishers' advertising businesses, but the expectation is that H2 will be even better.
- Speaking at Digiday media’s Retail Media Strategies event on Thursday morning, Clinique exec Maiah Martin explained the intricacies of the brand’s wholesale retail strategy.
Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Evidence in week one of its ad tech antitrust trial reveals an iron fist couched within its velvet glove. | | |
|
howdy! | | | | | The social network is going back to its roots, pushing real-time conversations — and more importantly advertisers’ ability to target the ones they deem suitable. | | |
| Advertisement |  | | |
| | | | | Following Oracle’s ad business shutdown, marketers need a reliable alternative. They’re empowered to refine data strategies and boost marketing effectiveness. | | |
howdy! | | | | | IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. | | |
| | | | | Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. | | |
howdy! | | | | | A Digiday+ Research survey found that many in the ad industry believe Google Privacy Sandbox proposals could offset competition remedies sought by the Justice Department. | | |
| Advertisement |  | | |
| | | | | As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – bid shading has emerged as an advanced strategy. | | |
howdy! | | | | | The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube. | | |
howdy! | | | | | The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise. | | |
|
