The holiday shopping season will soon kick into higher gear. Consumers who keep up the tradition of checking out shops in person — and maybe sipping hot cocoa to take off the early winter chill — frequently use local search to find those stores. But is it all fair play in local search and local search advertising? Yelp claims otherwise with an antitrust lawsuit against Google, and you can read more about this breaking news here.
Speaking of holidays, Editor-at-Large Kim Davis dives into Salesforce’s predictions for them..
And to help out with your gift-giving this year, MarTech is offering 50 readers $20 Amazon gift cards. For a chance to win, all you have to do is fill out a short reader survey.
Chris Wood
Editor
