As Facebook's relationship with publishers becomes increasingly strained, Google is working to support paywalled publishers. "We're not investing enough in our own brands." At the Digiday Publishing Summit Europe, top European publishers discussed common challenges such as adjusting their platform strategies in the wake of Facebook's news feed changes and more. Barstool Sports' latest amateur boxing pay-per-view event got 41,000 buys, earning the company more than $550,000. Facebook execs have recently used Twitter to express their views on Facebook's issues with publishers, a move that was received well, for the most part. Now, thanks to tweets from its vp of advertising, Facebook might be regretting the strategy. From Tearsheet: Digital bank BankMobile has launched Paradigm Money, an online magazine designed to help customers navigate personal finance. This Friday, Feb. 23 is the regular deadline to enter the Digiday Content Marketing Awards. Categories honor partnerships, campaigns, social media and teams, so start your entry today before submission fees rise on Friday at midnight. |
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| Lucia Moses Google is thinking about how it can help paywalled publishers, but its model still favors free news. |
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| Lucinda Southern Media executives addressed common challenges ranging from adapting to Facebook's latest algorithm changes, tackling ad fraud and more. |
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| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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| Sahil Patel The Rough N Rowdy 2 pay-per-view brought in more than a half a million dollars for Barstool Sports on pay-per-view sales alone. |
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| Shareen Pathak Rob Goldman, Facebook's vp of advertising, tweeted that while he applauded Mueller's indictments, he doesn’t think Russia tried sway the 2016 U.S. election. |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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| Sponsored Content Imre Cord cutting keeps on punishing the TV industry, and even sports leagues are seeing the writing on the wall. Brands that invest in sports marketing must now enhance their offerings with smart, multi-platform social strategies. |
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