In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft's strategies to defend its own. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own. | | |
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howdy! | | | | | Media buyers will be experimenting with new formats over the long weekend. | | |
| | | | | Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year. | | |
| | | | | From Digiday’s sister brand Glossy: Through personalized product recommendations, virtual shopping assistants, AR-enhanced experiences and more, AI is helping brands and retailers improve the customer experience and convert more sales. | | |
howdy! | | | | | In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from a media buyer on how the extended sales window means brands need to get more creative and the challenges of deeper discounting. | | |
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| | | | | While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities. | | |
howdy! | | | | | With closing arguments made, the industry now awaits a ruling, which could come in the next few months. | | |
howdy! | | | | | Publishing execs say Facebook’s change to “views” as the platform’s primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy. | | |
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