Media observers have already decided that Apple News+ is a terrible deal for legacy publishers. But some digitally native companies think the subscription service could be a useful way to test new paid products.

For Digiday+ members: With You & Mr Jones, former CEO of Havas David Jones created a holding company that is one part venture capitalist, one-part consultancy and one part agency. Here's how.

From Digiday Magazine: S4 Capital's Martin Sorrell reflects on the progress of his new company and how it aligns with the in-housing and direct-to-consumer trends among marketers.

Twitter's pitch to advertisers centers on its uniqueness among the social apps. See how.

For Digiday+ members: In a survey of 211 media buyers by Digiday, buyers rated Instagram Stories ads as higher performing than Snapchat or Facebook Stories ads.

Connect with Saatchi & Saatchi, Havas, Prudential and more at the Digiday Programmatic Marketing Summit to learn where top agencies and brands are investing across platforms and which tools they're using to do it more efficiently.

 

'Grand experiment': Digital publishers see Apple News+ as a testbed, not savior

Max Willens

Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations.

The brand builder: How David Jones became a reformed agency exec

Shareen Pathak

With You & Mr Jones, he’s created a holding company that is one part venture capitalist, one-part consultancy and one part agency.

 

Watch now: AI experts discuss marketing and commerce hacks

Sponsored Content IBM

From personalizing shopping experiences to providing consumers with a seamless omnichannel platform, businesses are finding innovative ways using AI cognitive technology to work smarter than their competition. Sponsored by IBM.

S4 Capital's Martin Sorrell: 'Direct-to-consumer is a symptom of the disease'

Tim Peterson

Sorrell reflects on the progress of his new company and how it aligns with the in-housing and direct-to-consumer trends among marketers.

Pitch deck: How Twitter is selling ads in 2019

Kerry Flynn

Twitter still touts its 2016 slogan “what’s happening” along as a newer pitch called #StartWithThem for launch campaigns to advertisers.

Contextual AI: The next frontier of artificial intelligence

Sponsored Content Adobe

One of the reasons for this distrust is that most current AI systems operate as a 'black box' with limited interaction capabilities, human context understanding and explanations. These limitations have inspired the call for a new phase of AI, which will create a more collaborative partnership between humans and machines. Sponsored by Adobe.

People, not pageviews: Understanding your best users

Sponsored Content Spot.IM

While there are many potential paths towards revenue diversification that publishers can take, such as subscriptions, paywalls and e-commerce, they all have one trait in common: a focus on identifying and growing a loyal and valuable core user base. Sponsored by Spot.IM.

 
 
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2019 Calendar
 
March 26, 2019
Digiday Media Buying Forum
London
 
March 26 - 27, 2019
Digiday Moguls
Vail, CO
 
 

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