The quest for cleaner products has seen meteoric interest in the last decade with new ingredients emerging to create products that connect to consumers’ values. 

The trend now extends to supplements, including gummies — those glittering, gem-colored chewables with labels that make even brighter promises for glowing health. But after walking the sugar-laden plank of early generation gummies, consumers shopping for the chewy supplements these days demand more.

To hit all the right marks, products must not only taste great with less sugar and deliver a functional payload, they also should include clean and organic ingredient attributes.

Fortunately, select suppliers are providing the ingredients that enable formulators to create gummy products that meet consumer needs and priorities.

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