UX designers and engineering teams are often too quick to propose solutions, without understanding the problem (or even if there is a problem at all). Ask questions first, before jumping to a solution.
Antipersonas represent people who could misuse your product in ways that negatively impact target users and the business. Formalizing a description of the 8 aspects of an antipersonas can help a design team mitigate such risks.
5 min video
We Are Hiring
Nielsen Norman Group has openings for UX specialists, including both experienced and entry level. All positions are fully remote. Deadline to apply is January 30.