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NN/g Newsletter
New Articles

Groupthink in UX Work

 

Groupthink is the human tendency to follow the opinion of the majority. This instinct can save time but can also lead us on the wrong path.

 

8 min read

How to Maintain a UX Portfolio Over Time

 

Use the new year to reflect on your deliverables and accomplishments. Capture this valuable material for your professional documents annually.

 

7 min read


New Videos

🎥 Stop Solutioneering (UX Slogan # 18)

 

UX designers and engineering teams are often too quick to propose solutions, without understanding the problem (or even if there is a problem at all). Ask questions first, before jumping to a solution.
2 min video
 

🎥 Antipersonas in UX

 

Antipersonas represent people who could misuse your product in ways that negatively impact target users and the business. Formalizing a description of the 8 aspects of an antipersonas can help a design team mitigate such risks.
5 min video
 
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Full job listinghttps://www.nngroup.com/news/item/job-openings/
 

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