DAILY SCOOP

Grubhub pushes back on ‘frivolous’ DC lawsuit, McDonald’s teases return of Szechuan sauce and global institutional trust levels waver

Also: Camp Bow Wow wants you to think carefully about what to name your new pup.

PR VOICES

What up-and-coming PR pros are looking for from mentors

A PR student outlines her hopes for industry mentorship—and what would-be industry mentors can do to help the next generation of PR talent.

MEASUREMENT

Why it’s so critical to measure your internal comms

Measurement helps us figure out what’s working – and what’s not. Don’t fly blind with your strategy.

THE WORKPLACE

Amid the Great Resignation, PR agencies must redefine what excellence looks like

The fight for comms talent demands that agencies change how they operate, from client relations to internal decisions.

PR DAILY AWARDS

Congratulations to PR Daily's Top Agencies Awards winners

We are looking forward to celebrating with these agencies and leaders on May 10 in NYC. See who made the list!

DAILY SCOOP

SEC to ask U.S. companies to disclose climate change risk, users confused by Facebook Protect’s spammy emails and more

Also: A ketchup brand helps struggling restaurants increase their positive reviews, what inspires consumers to try CBD products and other stories.

MEDIA RELATIONS

Considering an April Fool’s prank? Avoid these 3 mistakes

Celebrating the annual prank holiday the wrong way can have big consequences.

THE WORKPLACE

3 Cs for better hiring in a red hot labor market

It’s hard to compete for talent—but these simple rules will help you and organization stand out.

LEADERSHIP COMMUNICATIONS

6 leadership lessons from top leaders for 2022

Learn from leaders who have risen to the challenges of the last two years.

DAILY SCOOP

USAA downplays $140M government fine, TikTok expands new ‘Stories’ feature and Netflix’s power revealed with Formula 1 partnership

Also: Mattress Firm releases branded podcast about sleep.

THE FRIDAY REPORTER

Bustle Digital’s president offers glimpse of the digital news business

Jason Wagenheim explains how his Bustle, Gawker and others in his portfolio have weather the everchanging media landscape.

PR INDUSTRY

How PR agencies should answer the question, ‘Did they help?’

Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.

WINNING CAMPAIGNS

How Campfire Marshmallow built awareness with a giveaway contest

Campfire Marshmallows’ ‘Great Escape Giveaway’ offered campaign gear to a lucky random winner. Created by ColinKurtis Advertising, it won in the ‘Contest or Game’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

Brands cash in on March Madness NIL deals, customers bash Netflix’s efforts to prevent account sharing and why PR pros should value Twitter ‘lurkers’

Also: Grape-Nuts marks Women’s History Month by financially supporting female explorers.