Also: The U.S. Women’s National Team has paid their dues on the soccer field. Now they’re finally being paid fairly.

TODAY’S HEADLINES – 05.18.2022  
 
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PR INDUSTRY

How PR can prove value to the C-suite, says Footprint’s Heather Knox

The senior VP and head of communications for sustainable food packaging firm Footprint talks about the essential role of the modern comms pro.


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THE WORKPLACE

These are the major communication trends of the future, Ragan survey says

The future of comms will be about rebuilding trust, strengthening culture with new ways of working and innovative tools, according to a comprehensive Ragan Salary & Workplace Culture Survey report.



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SOCIAL MEDIA

5 things your organization needs to consider amid the ongoing Elon Musk Twitter drama

The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform.


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EMAIL

See how your internal emails stack up against data from 2 billion messages

Breakdowns across 10 industries give an apples-to-apples comparison of your performance.


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A DAY IN THE LIFE

Focus on serving clients, says Bospar’s Curtis Sparrer

The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm.



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THE CONSULTANT IS IN

How a lack of crisis planning creates more issues

Recent headlines underscore the need to prep for the inevitable.


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THE FRIDAY REPORTER

How to work with journos who start their own content platforms

This special extra episode of the Friday Reporter talks to James Barrett, the creative force behind the Jimmy Rox newsletter.


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REMOTE CULTURE

Trends and insights to help you build a hybrid workplace for everyone

Gain knowledge based on a survey of more than 800 employees and IT managers.


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INTERNAL COMMUNICATIONS

How valuable are your internal comms tools?

This new 10-question survey seeks to learn which tools and channels comms pros find most useful.



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PR INDUSTRY

Abraham Lincoln’s humor, empathy offer comms lessons for divisive times

CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.


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MARKETING

How Grubhub is engaging the gaming community

With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you?


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