Are you unsure if your AI content has an impact and ROI?

Swiftly generating AI-enabled copy and images doesn't necessarily translate to genuine advancement in your career, results, and reputation as a strategic communicator. During Ragan’s AI Certificate Course, experts will guide you on effectively measuring the impact of your AI content, while also establishing systems to guarantee sustainable, strategic, and secure utilization of AI in your practices. Join us on March 6, 13, and 20 to leverage AI as a competitive differentiator that dramatically improves your efficiency, content, and results.

In the third module of this course, you will learn:

• Measurement deep dive: How to monitor the effectiveness of your AI efforts.
• Making AI real: How to create an internal AI committee or council—plus how to draft AI policies and guidelines for your team that can address challenges and risks.
• Managing up: How to ensure leadership buy-in for your AI efforts (and budget) by creating a small, manageable pilot program to showcase benefits and wins.
• Ideas to borrow: Proven examples and use cases to build out in your own organization.
• What’s next: Top AI opportunities and threats on the horizon and how to prepare.

Join us on March 6, 13, and 20 for the latest guidance in implementing and succeeding with AI. Worried that you will miss a live session? Your registration for the event includes an on-demand recording of the full course.

Contact us with questions or for assistance:
Shallon Blackburn at shallonb@ragan.com or 800-878-5331.

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