A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.
Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs.
Here’s 14 recent examples that show how companies across sectors are using AR to draw consumers into their marketing.
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This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
Let your brand soar into the skies. It's no wonder 90% of our alumni feel more confident as a result of taking the course. The next intake of the Mini MBA in Brand Management starts on 16 April.
