G-STAR RAW GUERILLA SHOW
IN METRO
In collaboration with Amsterdam Fashion Week and the GVB Metro, we took guests and unsuspecting commuters on a literal journey through 30 years of denim innovation – during a metro ride from Amsterdam North to South Station on March 7. Models like Felice Noordhoff boarded the metro to showcase a combination of G-Star RAW icons, art pieces from shows such as New York Fashion Week and new Hardcore Denim styles.
 
 
 
 
 
 
 
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G-Star RAW eStore BV, Joan Muyskenweg 39,
1114 AN Amsterdam, the Netherlands