In today’s privacy-first environment, publishers are struggling to understand their audience's full behavior along the path to purchase. To thrive in a post-cookies world and accelerate marketing performance across online and offline channels, brands, publishers and consumers all need new ways to form meaningful connections. 

Download this new guide to explore tips and techniques for building an identity-based ecosystem that can help publishers maximize the value of their ad inventory, and help brands optimize the return on their ad-spend. You’ll learn:

• Best practices for resolving user identity
• How to achieve complete data ownership
• How to build audience segments while maintaining user privacy