Hi John,
B2B digital ad spending is expected to reach $18.47 billion in 2024, according to our forecast. Although B2B marketers often turn to performance channels like paid search and social, connected TV (CTV) presents an enormous opportunity. We invite you to read this guide, compliments of MNTN, to learn how CTV can drive demand, increase revenues, and even lift up other channels.
Enjoy the guide,
eMarketer Editors
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 | | | Ninety percent of B2B decision-makers purchase from companies they already know at the start of the buying process, according to the Harvard Business Review.
So how do you make potential customers aware of your brand and get them over the finish line? The answer: connected TV (CTV).
Check out this guide to learn how: - CTV captures an incremental audience through its measurement and reporting capabilities
- You can hone into your audience strategy to target key decision-makers
- CTV’s “halo effect” complements paid search, paid social, and email marketing
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