Hi John,
Despite the move away from browser cookies, third-party data continues to be used by the advertising industry. Over half (53%) of the media strategists, planners, and buyers surveyed by Datonics said they used third-party data in their digital marketing campaigns. To help you understand when the use of third-party data is and isn’t a necessity, we invite you to read this guide, compliments of Datonics.
Enjoy the guide,
eMarketer Editors
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 | | | If you have ever needed to make sense out of a mountain of data—or have ever been responsible for explaining it to others—you understand firsthand the challenge of turning data sets into a compelling story.
In this guide, we cover the challenges and stages of a data marketing strategy. You’ll also learn how to assess your first-party data setup and how to determine whether you should integrate third-party data into your campaigns.
Download “Data Marketing Strategy 101: Turning Your Data Ingredients Into Marketing Recipes” by Datonics.
This guide answers three key questions: - What are the most common challenges of implementing or revamping a data strategy?
- How does a marketer assess what stage of a marketing strategy they are currently in?
- When should a marketer use—or not use—third-party data?
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