Guinness, others offer comfort on COVID-19; Tips for managing your crisis messaging; Cybersecurity concerns for remote workers; and more

DAILY SCOOP

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.

CRISIS COMMUNICATIONS

How crisis comms fits into the business continuity plan

When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.

PR INDUSTRY

How CSR plus PR adds up to a brand reputation boost

Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.

CRISIS COMMUNICATIONS

Why COVID-19 should prompt questions about cybersecurity

As more team member prepare to work remotely, cybersecurity concerns should be taken seriously. Here’s what communicators should be sharing with their networks.

SOCIAL MEDIA

How the CIA hit its storytelling stride on Twitter

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’

INFOGRAPHICS

Infographic: Common psychological threats businesses should beware

Emotional pitfalls can upend your work life just as easily as they affect your life at home. Here are some important mistakes that you should avoid to find more comity on the job.

PR DAILY AWARDS

Don’t miss this Friday’s Corporate Social Responsibility Awards deadline

Enter your best CSR work by Friday, March 20, at 11:59 p.m. Central time. Don’t miss out!

CRISIS COMMUNICATIONS

How to manage your COVID-19 response

The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.

THE CONSULTANT IS IN

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.

THE WORKPLACE

How to use humor in solving tough business problems

Beyond helping you lighten up so you don’t burn out, laughter stimulates creative brain waves. Why did the chicken cross the road? To get to the other temporal lobe and the ‘ah-ha’ moment.

MORNING SCOOP

Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.

WRITING & EDITING

6 steps to streamline your writing process

Define your objective, craft a rough outline, and let the words flow.

PR DAILY AWARDS

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20.

SOCIAL MEDIA

How the CIA hit its storytelling stride on Twitter

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’