Gym Members Plan to Return, Want Options

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3 years ago

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Gym Members Plan to Return, Want Options Outside Gyms, Per Report

“The Next Fitness Consumer Report,” put together by the IHRSA Foundation, ABC Fitness Solutions and ClubIntel, found that men are more likely to have returned to their clubs while women are more likely continuing with digital and at-home workouts, but half of all active members who cancelled due to COVID-19, plan to return to their gyms.

Technology-Driven Solutions to Connect with Members of All Generations

Each generation has its own preferences, so to increase your revenue opportunities, connect with each generation in the way they want to be reached.

Instructors Are Your Most Undervalued Resource in a Gym

In an age when technology’s role has increased in importance to the fitness industry, one element that remains critical to success is good employees, particularly instructors.

Getting September-Ready: Doing More with Less

September typically brings with it an influx of members to health clubs, but many health clubs will be handling that influx with fewer staff members and less resources. Attend this webinar presented by Les Mills to learn strategies to take advantage of returning members and get back to full class schedules that excite your members using the resources you have.

Club Industry Report: The Future of Technology in the Fitness Industry

Club Industry’s latest report, “The Future of Technology in the Fitness Industry,” is now available for free download. The report offers insights on how technology is changing sales, marketing and training as well as thoughts from sponsors about technology’s impact on the business.

NOW ON-DEMAND: Future of Fitness Virtual Event

The June Future of Fitness virtual event, which was held June 16-17, is now over, but you can still view the almost 40 sessions on-demand. Just fill out the registration form to gain access to each session for free, thanks to the sponsorship of industry vendors.